Abstract
Christ’s Great Commission: Go out to the whole world; proclaim the Good News to all creation (Mk 16,15) sets before the theologian the question about the place of proclaiming God’s Word and the forms of this proclamation. One of the major places of evangelization today is the virtual world. The aim of the article is an analysis of the content of Internet portals in the Poznan archdiocese. Research makes us realize that 25% of parishes still do not have their own portals. The author draws attention to the need to implement a thoroughly considered visual strategy of the parish, in which an essential role will be played by a presentation of the parish community during liturgy and evangelization activities. The article postulates a constructive communication based on building a message that would shape the conscience of the recipients, but also warns against fi lling the Internet with religious kitsch. The pastor should not treat the portal as a private blog of which he is the author but rather as a platform for pastoral suggestions that can be lived out by the faithful. The overriding goal is to enthuse the potential recipients while proclaiming the Good News to all creation.
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