Abstract

The paper is trying to answer the question of how the popular concept of madka can affect the stereotype of a mother and the social perception of the family. The author takes up the current topic regarding contem-porary changes in the perception of motherhood using anthropological and cultural linguistics methods, and the considerations are put in the sociological and sociolinguistic context. Reconstruction of the mean-ing of the new concept leads to the conclusion that its strong negative markings affect the social image of mothers and leads to stigmatizing families.

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