Internet-based English Language Media (IBELM) as a means of Europeanization of discourses on minorities: Prague Post and representation of Roma during the post-communist transition period

Abstract

Drawing on dominant and alternative ideology and media discourse theories on representation of ethnic minorities by media at the discursive level, this study uses both primary and secondary materials to argue that dominant media discourses regarding ethnic minorities can be replaced or challenged by alternative media discourses especially during periods of great social transformations due to changes in material conditions, shifts in social perceptions and practices as well as diversified responses of media and non-media elite to these changes.