Abstract
Virtualization and digitalization affect such aspects of human personality as self-identification, self-actualization, and self-presentation. They also change the mechanisms of categorization and interpretation of individual experience while transforming the system of personal meanings. However, the degree and scope of the impact of virtual space on human personality needs further research. This research tested a new method for assessing the virtualization of Internet user personality. The author reviewed domestic and foreign publications to describe virtual space as a unique environment for life and interaction. The new diagnostic psychometric method proved reliable and valid. It demonstrated the level of personality virtualization as a number of cognitive characteristics. Three virtualization indicators served to define the direction of personality virtualization: immersion, involvement, and inclusion.
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