Abstract
To study how to display the scientific and technological information of enterprise products through interactive dissemination and make a pre-marketing, the Internet of Things is integrated and how to attract people’s attention and interact more with the support of the Internet of Things technology is discussed. With the rapid development of science and technology, there are more and more platforms to display enterprise products. Because of its extensive application needs, it opens a new direction for the development of various fields in China and provides new innovative ideas. In terms of product exhibition, the Internet of Things may connect various scenarios of product use, satisfy the practical needs of consumers, truly realize customer experience, gain the trust of consumers, and ultimately facilitate transactions. Therefore, referring to relevant literature and through the perception layer of the Internet of Things, obtain the information of visitors, guide them to exhibition visits, and give feedback in the process of experience. The results show that the identification and sensing technology in the Internet of Things can be applied to the interactive display, which can interact with the visitors well, not only let them have a better experience, but also achieve efficient marketing in the exhibition. It lays a certain foundation for expanding the audience of related technologies and products after that but also provides new ideas for the application of the Internet of Things technology in the direction of cultural communication.
Highlights
As social economy and information technology develop rapidly, various platforms have emerged
The results show that the use of identification and sensing technology in the Internet of Things technology can enable visitors to have a clearer understanding and experience of the exhibits, and to share their experience and discussion with other visitors
The development of science and technology has promoted the rapid growth of the economy and brought new directions for the development of industries and fields
Summary
As social economy and information technology develop rapidly, various platforms have emerged. There are more choices to display products, such as network platform, TV shopping platform and offline physical store platform [1]. With the change of people’s visit and consumption demand, they turn their attention to self-satisfaction and interaction with products. In this era of experience economy, more and more people have a higher demand for experience. They think that only when they really experience it, they can appreciate it more intuitively, and even have a more appropriate
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