Abstract
This paper proposes a research model with five constructs, i.e., IoT awareness, users’ IoT privacy knowledge, users’ IoT security knowledge, users’ IoT Trust, and continued intention to use IoT to bring clarity to the growing yet fragmented literature on the path from IoT awareness to the continued use of IoT. Hypotheses stemming from the proposed model were stated. A total of 297 subjects from various organizations in 9 regions of the USA participated in the study. Collected data were analyzed through path modeling, using SmartPLS 3.0. The results indicated that IoT awareness can positively influence users’ knowledge of IoT privacy and security. The users’ knowledge of IoT privacy and security can positively influence users’ IoT trust and subsequently, the users’ IoT trust can positively influence continued intention to use IoT. Additionally, IoT privacy knowledge, IoT security knowledge, and IoT trust were found to be the mediating variables in the proposed model. Theoretical and practical implications of findings, as well as recommendations for further research, are discussed.
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