Abstract
This research aims at exploring IoT devices appropriation process from a consumer's perspective. Using qualitative interviews on smart watches consumers, we identify four various stages of the appropriation process: symbolic appropriation, exploration, use construction and stabilization. Through the DIVA framework, our results show that the appropriation process is a dynamic phenomenon relying on both specific interactions and value type, linked to IoT devices characteristics. This research gives a better understanding of IoT devices consumers' appropriation process, enabling the identification for companies of variables for actions to improve it.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
