Internet Marketing and Innovation Strategies: A Study of Marketing China's Agricultural Products

Abstract

With the rapid development of Internet, the internet marketing has become an important way of marketing agricultural products. China's internet marketing of agricultural products started later until it was tried by China's agricultural products enterprises in 1996. Comparing with the developed countries, China's internet marketing of agricultural products generally has a lower level of development and is still at the initial stage, so there are still many problems. To solve these problems, this paper adopts the methods of induction and systems analysis and has expounded the actuality of China's internet marketing of agricultural products, analyzed the necessities of developing China's internet marketing of agricultural products, and proposed some corresponding innovative strategies about how to develop China's internet marketing of agricultural products. Finally such a conclusion has been reached: As long as we innovate continuously on the strategies of China's internet marketing of agricultural products in accordance with the actual situation of China's agricultural products, fully understand the importance of marketing agricultural products by the internet, and take corresponding measures to resolve current problems of China's internet marketing of agricultural products, then China's internet marketing of agricultural products will develop continuously and healthily, thus promote the development of China's agriculture.