Internet Involvment and Metrics in Adult Education Services Online Marketing in Romania. An Evaluation Study

Abstract

The purpose of this article is to devalue the approach on marketing online activity by companies that provide personal training in Romania. Marketing as whole still needs figures that state as accurate as possible its efficiency. Due to technical possibilities in this favourable context we can measure anything, one of marketing basic attributes; we consider it is the proper time to lay on a scientific foundation the place and the role of marketing indicators we are using in the issuemarketing online. A good labelling of each marketing action together with an exact and real measure of it, could be a powerful remedy to be used by marketer's to consolidate its strategic position in front of interested parties from the academic and business environment, confirming if needed once again the forward active role that marketing has played and needs to play today, when all happens in real time, more than ever. So we can state that marketing's resulted complies with a dynamic accelerated ever changing world. For a more true and fair approach of this subject we address the issue of analysing the involvement of companies in the optimization of marketing online usage, regarding what the interested factors wish to accomplish.