Abstract
The internet has an estimated 30 to 35 million users in approximately 100 countries and is growing rapidly each month. The expansion of the Internet has brought with it grey areas and questions regarding the suitability and enforceability of existing legai rules. Legal predictability and certainty are being challenged by the new virtual environment, and businesses that are keen to take advantage of the digital single market are wary as a result. Many prominent companies with valuable trademarks have found that they are extremely vulnerable on the internet. The costs of registering trademarks and of pursuing for iniringement are high and with limited and contradictory case law and jurisdictional issues unclear, it seems that some kind of harmonization with regard to trademark protection on the Internet is the way forward.
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