Abstract

The Banking Sector in Pakistan is in its developing state of employing Internet Technology for conducting transactions, interactivity and customer relationship management. Government of Pakistan has brought in efforts to improve the situation. In this regard many of the Public sector banks have been privatized in the last decade. The State Bank of Pakistan (Central Bank in Pakistan) has adopted effective measures and introduced reforms for application of Information Technology for using Internet Banking services. This chapter identifies the implementation of the Internet Technology in Pakistan in particular and in South Asian countries in general. The chapter replicates the Diniz (1998) model using the case of Pakistan and other South Asian countries as an example of an emerging banking sector using Internet.

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