Abstract
This article aims to analyze higher education internationalization from the market orientation scope. To get this, a positivist, explanatory, and a field non-experimental design study was carried out. A Likert-type survey with six (6) response options was applied to the chief of internationalization offices of 26 HEIs in the Colombian Caribbean region. The results show a positive and significant incidence of Intelligence Generation, Intelligence Dissemination, Response Capacity, and Market Intelligence. It can be concluded that market orientation is an instrument that strengthens the internationalization of HEIs through the development of collaboration and cooperation networks.
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