Internationalization is the Best Effort in Maximizing Profits for SMEs (?)

Abstract

That maximizing profits does not depend on the size of exports made by the UKM. The aim of this study is to describe how the strategy maximizes the profits of the coffee business in determining the selection of domestic and/or international markets. The paradigm used in this study is non-positivism with a qualitative approach to Arbilest’s sales strategy both domestically and internationally in order to maximize profits. This type of research is a case study where the researcher will discredit the case to be developed and analyzed through in-depth interviews on a particular context of the case. That having consumers in the international market is quite important, but in fact not all export sales will provide a huge profit. Entrepreneurs must be able to make decisions to maximize profits. Arbilest Coffee only meets export demand for the best quality coffee because in the international market this type of coffee is valued more expensive than in the domestic market. Keywords: domestic market, internationalization of SMEs, maximizing profits