Abstract
The significance of Born Global firms´ study is increasing due to their early internationalization aspects, innovation and economic growth; however, most of existent studies are focused on developed markets. This is the reason why this study is addressed to analyze the internationalization effects on the innovation in a Born Global firm from emerging market. We have used the literature review about innovation, internationalization and Born Global from emerging markets, also an in-depth interview with the founder and the financial/administrative coordinator of a Brazilian Born Global company that have demonstrated a proactive internationalization behavior moving to the United States. The result shows that, the internationalization to a country with stable institutions affects positively the innovation of the firm, providing the possibility of exploring resources, resulting in financial growth, superior knowledge and capabilities. This research contributes for an improved knowledge of the phenomenon in the context of emerging markets. Also, the perspective of institutions in the host country, which determines the firm´s innovation performance and finally, we explore the case of a firm from an emerging economy that moved to a developed country (South-North) to develop new capabilities and maintain its strategy of innovation.
Highlights
The new global environment is controlled by a rapid pace of technological changes; decreasing product life cycles, expanding customer demands, more productivity and quality necessities, aggressive global competition (Evanschitzky, Eisend, Calantone, & Jiang, 2012)
Considering the purpose of the study, which is to analyze how the internationalization affect the innovation of a BG from emerging market, the
BGs from emerging markets seek for developed economies to access resources and innovation in order to obtain legitimacy and accelerated internationalization
Summary
The new global environment is controlled by a rapid pace of technological changes; decreasing product life cycles, expanding customer demands, more productivity and quality necessities, aggressive global competition (Evanschitzky, Eisend, Calantone, & Jiang, 2012). Global economic connection modified the competitive paradigm, demanding an international and innovation (Chetty & Stangl, 2010) extension strategy to influence long-term growth and survival (Karagozoglou & Lindell, 1998). According to these circumstances, a new type of firm was evidenced in the market. Previous studies about BGs from emerging markets have been developed in some perspectives (Dib, Rocha, & da Silva, 2010; Ribeiro, Scholar, Junior, & Borini, 2012; Ribeiro & Pimentel, 2009) Research in this field are still scarce (Cavusgil, Knight & Risenberger, 2012). We discuss our findings, and in section five, conclude our study by pointing to the main implications, theoretical and managerial, of our findings
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