Abstract
In recent years, small family businesses in Japan are under enormous pressure to expand outside of home country due to various reasons. The purpose of this paper is to look for the appropriate internationalisation path for small and medium family firms in Japan as well as other strategic internationalisation factors and determinants. The study, qualitative research was conducted using case study as the research strategy. A small and medium sector food company was selected and studied with a prospective focus. The findings of the case study show that Uppsala, network model of internationalisation is more appropriate for the particular small and medium family business in Japan along with multi polar relationships and symbiotic management with large firms.
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