Abstract
Focusing on the business operation of the Chen Fuqian family in south Taiwan, this paper analyses the importance of traditional business customs and family organization in international trade. Alongside the expansion of trade in Taiwan in the late Qing period, Taiwanese merchants would try to learn Western system of management to better position themselves in the intensive business competition. The development of the Chen family business thus epitomized the interaction between traditional Chinese and Western managerial system. (This article is in Chinese.)
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