Abstract
AbstractThis paper examines the entrepreneurial strategies and development aspirations of immigrant tourism entrepreneurs in rural Sweden, and how they support or conflict with local and regional public sector tourism strategies. Our conceptual framework contrasts the immigrant entrepreneurs’ business and lifestyle priorities with public sector responsibilities and development interests. Findings from three case studies suggest that immigrants both collaborate and compete with public sector stakeholders in different tourism destination systems. We identify mismatches in terms of economic, lifestyle and public interest goals, as well as institutional and cultural differences between immigrant entrepreneurs and public sector stakeholders that hinder effective public‐private collaboration.
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