International tourism and business productivity: does eco-friendly technologies matter?

Abstract

This research is aimed at determining whether eco-friendly technologies go beyond and above in providing business productivity in international tourism. For this, the study obtained data from different databases, and this data range consisted of 2010-2020. The study applied the co-integration analysis, random and static technique, regression analysis technique, split analysis technique, and mediating effect tests on Chinese data. This research shows that tourism business innovation contributed 12%, value proposition as 9%, internal marketing as 16%, customer relationship management as 19.3%, tourists motivation as 34.05%, tourists time as 18.94%, green technological adoption as 17.3%, tourists visit intention as 8.11%, and green technical transfer as 28.1% in study model. Thus, the findings confirmed that international tourism and business productivity have a dynamic empirical nexus with the mediating role of eco-friendly technology adoption. Furthermore, such findings are robust empirically and validate the empirical connections among the study variables. These results imply that Chinese tourism industry stakeholders may use eco-friendly technologies to good effect, significantly enhancing tourism business productivity, international tourists' satisfaction, and tourists' revisit intentions. Hence, the study also directs practical implications related to the study topicality and China's tourism industry for prudent growth acquisition.