International service learning in the business curriculum: Toward an ethic of empathy in a global economy

Abstract

In the context of business education, International Service Learning (ISL) programs introduce students to social responsibility and help them develop a sense of solidarity with individuals living in a different context from their own. But even ISL programs that strive for reciprocity and co-create projects with community partners still reinforce a microcosm of the power asymmetries present in the global economy. As an alternative to traditional ISL models involving direct service, I propose a model of ISL that eliminates the direct service component and instead emphasizes listening and learning abroad. In this model, local knowledge is expert and then students engage in advocacy in their home countries. Herein, I present a current course—Marketing for Social Change: The Uganda Project—as an example of the alternative ISL model designed to address the structural inequalities and wealth disparities brought by globalization.