Abstract

How do international audiences perceive, and respond to, gender equality reforms in autocracies? For autocrats, the post-Cold War rewards associated with democracy create incentives to make reforms that will be viewed as democratic but not threaten their political survival. We theorize women’s rights as one such policy area, contrasting it with more politically costly reforms to increase electoral competition. A conjoint survey experiment with development and democracy promotion professionals demonstrates how autocracies enhance their reputations and prospects for foreign aid using this strategy. While increasing electoral competition significantly improves perceived democracy and support for aid, increasing women’s economic rights is also highly effective. Gender quotas exhibit a significant (though smaller) effect on perceived democracy. A follow-up survey of the public and elite interviews replicate and contextualize the findings. Relevant international elites espouse a broad, egalitarian conception of democracy, and autocrats accordingly enjoy considerable leeway in how to burnish their reputations.

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