Abstract
Currently, public diplomacy is often studied and analyzed in the context of international public relations. This article discusses the main and significant tools of public diplomacy of the Republic of Azerbaijan. The article notes the common features of public diplomacy and the international community. The activities of the Heydar Aliyev Foundation as an instrument of public diplomacy in Azerbaijan are analyzed. As a result, it was concluded that these tools are significant for the public diplomacy of the Republic of Azerbaijan. Working with an audience of millions can change the paradigm of today’s public diplomacy. There is no alternative to the Internet, the World Wide Web. Because the Internet knows no boundaries. And the Heydar Aliyev Foundation demonstrates a vivid example of the conductor of public diplomacy of the Republic of Azerbaijan. The projects implemented during the period of activity show that the Foundation has achieved great success and reputation not only in Azerbaijan, but also in the international world. The Foundation plays a big role in popularizing Azerbaijan abroad.
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