Abstract
Mainstream media in Pakistan is entering the new phase of journalism by the proliferation of social media in society. Twitter is considered as the source of news in the newsroom of traditional media houses. For the study, all mainstream media houses were surveyed all over Pakistan. The data is collected from six different traditional news media organizations in Pakistan including print and broadcast news media. The study analyzes the usage of Twitter for news production and information gathering over 200 journalists in Pakistan. The study is quantitative and SPSS is used for data analysis. Journalists are likely to use Twitter for news sources and information gathering. This study concluded that journalists are not fully relying on the obtained information from Twitter. They are more likely to doubtful on the objectivity of tweets; they double-check the source by the traditional means
Highlights
Social networking sites are becoming popular among people for news consumption
It indicates that the significant difference between the conventional media of Pakistan and the usage of Twitter for information to news stories
The study concluded that Twitter is an emerging phenomenon in the mainstream media
Summary
Social networking sites are becoming popular among people for news consumption. The increase of social networking sites is intended to update and inform the issues timely. People of North America are more likely to use Social Networking Sites (SNS) for news consumption. Their views are about SNS that they keep information without any time hesitation (Hermida, Fred , Korell, & Logan, 2012). Little & McGivern explains in the introduction to sociology the importance of technology for the media. He articulated that media is a notion in society that is always in the adaption of new upgraded technology. Contemporary media disseminates news and information fastest as compare with the method of twenty years ago (Little & Sally, 2014)
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