Abstract
We address an important research gap with regards to the nature of the processes related to opportunities surrounding international market entry (Kirznerian discovery processes versus Schumpeterian disruptive processes) used in foreign entries by young entrepreneurial firms. We examine how decision-making logic influences this nature and the marketing and financial performance consequences of these entries. We develop a theoretical model and postulate a set of hypotheses describing their relationships. In this model, we also discuss the moderating role of a firm’s international entrepreneurial orientation, alertness, and networking. Important managerial implications and interesting future research avenues are presented.
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