Abstract
The International ExecutiveVolume 6, Issue 1 p. 23-24 Miscellaneous International handbook of advertising S. Watson Dunn, S. Watson Dunn Ed. Professor, University of Wisconsin. New York: McGraw-Hill Book Co., 1963, 788 p., $19.50Search for more papers by this author S. Watson Dunn, S. Watson Dunn Ed. Professor, University of Wisconsin. New York: McGraw-Hill Book Co., 1963, 788 p., $19.50Search for more papers by this author First published: Winter 1964 https://doi.org/10.1002/tie.5060060112Citations: 4 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article.Citing Literature Volume6, Issue1Winter 1964Pages 23-24 RelatedInformation
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