Abstract
Book review by Nadia Ballard. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001. Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.
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