INTERNATIONAL EXPERIENCE IN BUILDING AND IMPLEMENTING THE CULTURAL POLICIES IN PROMOTE THE SOFT POWER OF OF CULTURE OF THE US AND CHINA

Abstract

The world is changing rapidly, the power of countries is shifting from traditional "hard power" to taking advantage of "soft power", including the strength aspect of culture. This article focuses on reviewing cultural approaches and the role of cultural policies in promoting national soft power. In particular, the experiences of the US and China in formulating, implementing cultural policies and promoting the soft power of culture are respectively emphasized. The lesson that can be learned from changes in the world situation is that the role of culture and soft power has always been an important force in the foreign policy of countries. Thereal prestige of a country formed through the process of international relations and cultural promotion is considered as a solid foundation of soft power. That prestige can be built from the good cultural values that the country has, pursues and influences other countries.