Abstract
The case describes the internationalization process of emerging markets multinational enterprises in other emerging markets. Marcopolo, the largest manufacturer of bus bodies in Brazil and one of the largest in the world, started several joint ventures to manufacture bus bodies. After years of consistent headway in a globalization strategy, including several success stories, the company was facing hard times along several fronts. The case specifically examines the experiences in Russia, India, and Egypt, their inception, and the subsequent events until the beginning of 2011. The case can be used in conjunction with case (A) International Expansion of Marcopolo (A): Adventures in China—or separately.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
