Abstract
ABSTRACT This paper aims to investigate international entrepreneurship from a causal perspective for the Omani youths’ case study. Anchored on the Theory of Planned Behaviour (TPB), the empirical study assessed the influence of familiarity with globalization, attitude towards globalization, buying behaviour, and social norms about international trade on Omani's intention to engage in international entrepreneurship. The sample consisted of 1359 Omani millennials and Generation-z, who participated in a survey analysed using structural equation. The results highlighted the significant role of personal and social drivers on Omanis’ international entrepreneurial intention. The results confirmed the suitability of the TPB for determining international entrepreneurship intention and have interesting implications for all working towards the facilitation and development of international entrepreneurship as a career solution to deal with an increasing unemployment rate in the region.
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