International e-commerce development models and strategies in the context of big data

Abstract

Develop with modern Internet technology and basic technology, new terms such as big data (BD), cloud computing, continue to flood our daily lives. At the same time, in such an intense market competition, how to use these new technologies and adapt to the changes brought about by these new technologies better, will become particularly important. Whether in academia or in the corporate world, the wave of intelligence brought about by BD has swept the world. This article studies the development model and strategy of international e-commerce in the context of BD, starting with the development of cross-border (CB) e-commerce (EC) for small and medium-sized (SAMS) enterprises. Modeling and analysis methods are used to simulate and calculate various indicators, and finally to obtain development optimization suggestions. The research shows that after optimizing the organizational management and strengthening the introduction and retention of talents, the results have been greatly improved compared with the previous ones. The contribution of this paper is putting forward suggestions for the internationalization of China’s EC mainly from the theoretical level.