Abstract
The socio‐economic approach to management (SEAM) model has been experimented in over 1,000 companies and organizations in 30 countries in Europe, Africa, Asia, and America. The key success factors for the dissemination of SEAM are both individual and institutional. They rely on the diversity of actors, trans‐generation, and a variety of networks. At this stage, the dissemination process of SEAM brings to light unexpected synergies. This process is based on methodological principles such as generic contingency and cognitive interactivity.
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