Abstract

The recent global economic crisis is affecting people’s positions on globalization. In this paper, we examine the views of young managers toward globalization especially in small and medium enterprises. Since globalization has differential impacts in both developed and developing countries, we compare the views of young managers in France and India. We draw upon the social representations theory and its impact on attitudes to identify the differences among young managers. We measure the social profiles of managers (international openness, social background, work environment and education) and link them to social representation. The results show different levels of attitudes according to the manager countries of origin. The results also validate the existence of a link between attitudes and representations which vary according to manager social profiles.

Highlights

  • The rise of the global economy has given birth to a myriad of studies about the role of managers in international firms

  • We draw upon the social representations theory and its impact on attitudes to identify the differences among young managers

  • These results show that there is a significant difference in the attitude toward globalization between the French and Indian respondents

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Summary

Introduction

The rise of the global economy has given birth to a myriad of studies about the role of managers in international firms. Mittelman (1996) described it as a process induced by changes in the market rather than the result of deliberate policies. In this manner, many scholars have focused on various aspects of globalization and experts, scientists, journalists, politicians and activists have joined the debate to disseminate their views on globalization. Many scholars have focused on various aspects of globalization and experts, scientists, journalists, politicians and activists have joined the debate to disseminate their views on globalization In addition to this variability in defining the concept, there is a divergence in the media on the effects of globalization. The World Business Organization argues that inequalities between rich and poor have decreased and that globalization has contributed to this change (CCI, 2003) (Note 1), while the United Nations Development Program published a Global Report on Human Development in 1999 stipulating that the number of people with incomes less than or equal to 1 dollar had not changed in the previous ten years

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