International Communication Strategies of Traditional Chinese Culture in the Age of Media Convergence—China Daily's Mobile Client as an Example

Abstract

International communication of traditional Chinese culture has long been an issue in the development of Chinese discourse and the Chinese narrative system in China. Traditional Chinese cultural communication has taken the "express train" of media convergence, upending the previous communication pattern with the advent of the media convergence era. China Daily's mobile client is a good example. This study aims to shed light on traditional cultural communication in China in the media convergence era. We will investigate the international communication strategies of traditional Chinese culture.