Abstract
International Business is made up of three parts. The first part looks at context and rationale and includes an introduction, theories of the international firm, international business in context, and international trade theory. Part Two looks at the external environment. It covers a number of dimensions: institutional, political, social, and economic. The third part is about managing the global factory. This includes an examination of foreign operations modes, corporate social responsibility, marketing strategies, global innovation management, financial management strategies, human resources management strategies, cross-cultural management strategies, and the strategic response.
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