International Business Strategies of Firms with Political Changes: A Case of Xiaomi's Entry into the Indian Market

Abstract

Due to the instability of the global economy, an increasing number of firms are seeking to expand their businesses into other nations, which has contributed to the development of a variety of international business strategies. The primary purpose of the study is to investigate the impact and theoretical support of international business strategies on global expansion. The article argues for the importance of international business by infusing international business strategy into Xiaomi's globalization strategy. The article describes the current state and future outlook of the Indian smartphone market. It highlights Xiaomi's unique internationalization approach by applying SWOT analysis to determine the company's strengths, weaknesses, opportunities, and threats. In conjunction with the practicalities, it also assists in the development of unique strategies for a certain target market. The findings indicate that Xiaomi needs to be more locally developed and operated to match the requirements of the Indian market in order to preserve and expand its market share.