International Business Education in an International City

Abstract

Internationalizing the business administration curriculum has been an ongoing concern for educators. The experience in the United States appears to have encountered certain hurdles and international business education has not yet gone into full swing. On the other hand, for those countries which depend heavily on international business, the subject is generally regarded as important. Four different groups of students in Hong Kong were surveyed. The results show slight differences in their particular area of interest. The area and course rankings, in general, are similar to the findings of studies in North America. Hong Kong students are more interested in risk assessment topics. Based on the findings, various teaching strategies can be formulated. Students' attention can be drawn to relevant global developments and teaching materials can be updated accordingly. Emphasis within each course can also be adjusted each term in view of students' needs. Thus, in order to successfully internationalize a business ...