Abstract
This paper compares and contrasts the differences of gender on online shopping in three distinctive consumer markets: the United States, Finland and Turkey. These nations span the present range of cultural differences in the online world: developed nations, emerging technological niches, and emerging markets in the secular East; comparisons can also be made between free market capitalism, European centralized planning and social consciousness, and the emerging consumerism of secular Moslem society. Our intent is to discern likely gender and age differences between these three areas of the world that might bep redictive of differences in online s hopping activities.
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