Internal Communications and Organization Performance in Zanzibar Public Institutions

Abstract

Today’s competitive business environment has witnessed the significance of effective internal communication and its flow as crucial variables impacting collaboration among workers and allowing the organization to function successfully. This paper seeks to assess the contribution of internal communication to the organization’s level of performance by specifically identifying tools used by the employees in the organization to communicate internally. In addition, the study aims at determining the perceptible effects of internal communication to on organizational performance. A qualitative survey questionnaire with a size of 150 questionnaires was conducted together with interviews and observations and the data obtained were analyzed using the Software Package for Social Sciences. The results have validated the connection between the internal communication tools used and the performance of the organization. Organizations found to be using multiple tools of internal communication that produce a positive contribution for better performance and with the presence of scatted employees work station as in the municipal case, face to face communication through conference and mobile telephone were mostly preferable than an internal memo and email address due to poor Information and Communication and Technology (ICT). The employees sighted the benefits of internal communication in their organization performance since their activities were planned and implemented by internal communication and hence employees were able to remind each other of the working agreement as the principle to achieve organization plan and objectives. Internal communication in the public institution has several positive contributions to better organizational performance and the organization may quickly employ its activities with accurate performance when internal communication is well utilized. However, some public organizations like the council faced same challenges such as late timing, information leakage among staff, poor effective internal communication strategy, communication breakdown and poor channel of communication.