Abstract
The aim of the research to develop Internal and External Enviromental Strategies that can be applied for Primary Naval Cooperative Institutions company (PNCI). By using the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), alternative strategies in getting that maintains the image of PNCI company, facilities PNCI, maintaining the quality and service of products to attract consumers, increase the ability of management and cooperation for the purpose PNCI, service delivery order for consumers, utilizing technological advances to Enviromental, serving the lower middle market segment by providing a package and a special portion, and maintaining good relationships with suppliers or the surrounding area.
Highlights
In the digital era, the cooperative must be transformed, especially the digital transformation of the team to stay afloat
Primary Naval Cooperative Institutions company (PNCI) Company aimed at improving the welfare of members in particular and the region's development work in general life cooperative in the Navy, especially in STTAL region, and mobilize the implementation of a just and prosperous society
Quantitative Strategic Planning Matrix (QSPM) analysis was used to evaluate objectively strategy based on factors - internal primary success factors - external have been identified in the previous stage
Summary
The cooperative must be transformed, especially the digital transformation of the team to stay afloat It should be in the know, the transformation of cooperatives should not be done by applying the latest software, and have to make changes to the business model, management, and service (Ahmadi, 2019). PNCI Company aimed at improving the welfare of members in particular and the region's development work in general life cooperative in the Navy, especially in STTAL region, and mobilize the implementation of a just and prosperous society. The PNCI company business activities include: a. Commercial businesses include field - the field of services production, distribution, and trade (Dewi, 2012). The. Environmental strategy sets a target market and related Environmental assimilation (Ginting, 2006). QSPM evaluates the relative attractiveness of the alternative selection strategies of some objectively
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