Abstract
In recent years, the projection of Social entrepreneurs’ cognitive drive is a critical factor that needs attention in determining the efficiency of social entrepreneurial orientation in entrepreneurship studies. In order for Social entrepreneurs to be fully oriented in improving social well-being through long term developmental project and not merely considered to perform acts of charity, there has to be a social cognitive mechanism as a key characteristic of social value creation. There are however, significant gaps in understanding social entrepreneur orientation hence, few empirical studies on the subject. This paper using both the Social Network and Social Cognitive theories attempts to identify the relationship between Social ties, self-efficacy, self-regulation and entrepreneurial orientation outcomes. Using the Partial lest square of the structural equation model to analyze a survey data of 397 Philanthropist (i.e. social activist, environmentalist and other social innovators) NGOs in Ghana, the findings proved that, the level of an individual’s self-efficacy and Self-regulation is not only important to consider as a driving social entrepreneurs’ cognitive behaviors but also fruitful in improving social Entrepreneurial orientation. The study reveals some directions for social innovators seeking to promote their social entrepreneurial orientation skills using cognitive measures alongside social connections in solving a social problem. Keywords: key words, business ties; political ties; self-efficacy; self-regulation; social entrepreneurial orientation DOI: 10.7176/JRDM/68-06 Publication date: August 31 st 2020
Highlights
In an increasing scholarly era of innovation, having a critical assessment of factors that shapes and strengthen Social Entrepreneurial Orientation (SEO) capability to perform is a key issue to discuss in the management field
This resulted to the proposed causal model of antecedents and the adopted method for analyzing the data has been the analysis of structural equation modeling (SEM) using the partial least square (PLS), SEM-specification (Fornell and Chan; 1994)
Q2 >0 means that the PLS-SEM model is predictive of the given endogenous variable under scrutiny (HAIR et al, 2014)
Summary
In an increasing scholarly era of innovation, having a critical assessment of factors that shapes and strengthen Social Entrepreneurial Orientation (SEO) capability to perform is a key issue to discuss in the management field. Social entrepreneurial orientation is characterized by how well a social entrepreneur is motivated by his/her own perceived belief in accomplishing a specific task which is described as perceive self-efficacy (Bandura ,1997) and how it is regulated (Grant & Higgins, 2003). Given this analogy, one might assume that Social entrepreneurs are naturally self-efficacious, since they are being defined with Proactiveness, Risk taking and Innovativeness (Wiklund, 1998). A research question is developed: To what extent does social ties enhance social entrepreneurial activities? The aforementioned observation necessitates the need to evaluate the effects of cognitive mechanisms on SEO and its social ties
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