Abstract
This project examined self‐disclosure in personal ads as an active strategy to reduce the uncertainty associated with forming new relationships. The depth of the information a writer discloses about the self in personal ads was found to be positively related to the depth of information the writer discloses about desirable characteristics of a reader/respondent. The types of information an ad writer includes about desired respondents was the best predictor of the types of information disclosed about the self, providing a means for potential respondents to make judgments of similarity or dissimilarity. The age of ad writers was negatively related to the depth of disclosure about the self. Ad writers’ gender and type of relationship sought were unrelated to depth of disclosure. Implications of this research for definitions of self‐disclosure, reciprocity, and the interface between interpersonal and mediated forms of communication are discussed.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
