Abstract
Interests and values of dairy producers and consumers on the sustainability of the milk production chain in southern Brazil
Highlights
Document and compare the attitudes of Brazilian dairy consumers and farmers towards sustainability concepts applied to dairy systems of high and low external inputs in Brazil
This project surveys producers and consumers’ attitudes and preferences towards sustainability concepts applied to dairy production using the SAFA framework (FAO, 2013) as well as other dimensions of sustainability tailored for the local reality, and which are important to local stakeholders and current scientific trends
The results will form the basis of recommendations that endeavor to better position producers across the dairy chain to aggregate quality and compete effectively in light of new marketing requirements and evolving consumer demand for sustainably produced food
Summary
To ones that take into consideration consumer concerns and values, economic interests, opportunity for infrastructure development, avenues of information exchange and the value of government or corporate incentive programs; b) Dissemination of reliable information to consumers about the nature of their dairy system and the commodities produced; and c) Development of more effective channels of communication between consumers and other actors in the production and distribution chain, so that members of the latter group can minimizing the risks for the industry. These products may highlight greater commitment to environmental sustainability, animal welfare, biodiversity, and encourage greater consumer participation in co-shaping the food system.
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