Abstract
This study aims to determine the effect of promotion and profit sharing on people's interest in saving at Sampang Bank with customer knowledge as a mediating variable. Data was collected by distributing questionnaires to Bank Sampang customers. This type of research uses quantitative research methods. To determine the sample from the population, Isaac and Michael's table can be used with infinite N with an error rate of 10% with a value of s = 272. Considering that it is not known how many mudharabah deposit customers are at Bank Sampang. The data obtained then using the IBM SPSS Statistic 20 tool. This analysis includes reliability test, validity test, classical assumption test, statistical test and hypothesis testing using multiple linear regression.The results of this study indicate that the variables of promotion, profit sharing and knowledge have a significant effect on people's interest in saving at Bank Sampang as evidenced by the F test or hypothesis. Based on the results of the calculation of data analysis by showing that the calculated F value of 21, 387 is greater than the F table of 2.70 with Sig. ie 0.000 is smaller than 0.05 then there is a significant effect simultaneously
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