Abstract

It is argued that interest is central in determining how we select and persist in processing certain types of information in preference to others. Evidence that shows that both individual and text-based interest have a profound facilitative effect on cognitive functioning and learning is reviewed. Factors that contribute to text-based interest are discussed, and it is suggested that interest elicits spontaneous, rather than conscious, selective allocation of attention. It is further proposed that the psychological and physiological processes associated with interesting information have unique aspects not present in processing information without such interest. Current advances in neuro-cognitive research show promise that we will gain further knowledge of the impact of interest on cognitive functioning and that we will finally be in a position to integrate the physiological and psychological aspects of interest.

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