INTERDISCIPLINARY TECHNOLOGIES OF THE THEORY AND PRACTICE OF MARKETING AND MANAGEMENT PSYCHOLOGY

Abstract

The article examines the presence of interdisciplinary technologies in the theory and practice of marketing and management psychology. It is substantiated that interdisciplinary technologies are used in practical activities using interdisciplinary theoretical knowledge at the intersection of sciences that have points of contact and are aimed at achieving common strategic goals. It is substantiated that the integration of theoretical knowledge and practical skills within the framework of marketing and management psychology comprehensively reveals the meaning of the same concepts, methods, tools, and allows to create modern interdisciplinary marketing technologies. The presence of interdisciplinary connections, which are based on an interdisciplinary approach and the complexity of knowledge from individual academic disciplines or elements of disciplines, and are actively used by various sciences that have a common interest in several directions, has been proven. This approach allows you to use various integrative theoretical approaches and practical methods in marketing and management psychology. It was found that the interdisciplinary connection between the theory and practice of marketing and management psychology is formed on the basis of management of traditional and modern concepts: strategic marketing, marketing, emotional marketing, management psychology, management of interaction with consumers, branding, marketing - MIX, company promotion and of the product to consumer markets. It is substantiated that in all modern marketing functions there are interdisciplinary connections of marketing and management psychology. It has been proven that modern marketing in practice actively uses technologies based on interdisciplinary connections and interdisciplinary approaches from marketing and management psychology, which is reflected in emotional marketing. The concept of business and marketing technologies is considered. It is proposed to introduce the concept of interdisciplinary technologies and the concept of marketing interdisciplinary technologies, which are based on interdisciplinary technologies, marketing and management psychology.