Abstract
As the growth trend of foreign direct investment continues, Kazakh managers are challenged to develop their abilities to adapt to the new cultural environment To that end, Kazakhstan business schools should help their students develop cross-cultural skills that are necessary to deal with people from different cultures. The article determines the importance of English language as the lingua franca in the modern international business. The knowledge of English provides crucial understanding, making effective decisions and establishing cooperation. Intercultural literacy provides business students with an opportunity to experience the details of other cultures through the establishment of a friendly relationship with members of another country.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Austrian Journal of Humanities and Social Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
