Abstract
AbstractThe aim of this research is to develop a conceptual approach to intercultural interaction, including the use of effective negotiation and socialization tools in the digital space based on the study of the main problems and trends in this area. The concept of digital intercultural interaction is based on dialogical relations between people in the digital space, where the presence of various social skills is required, taking into account the transformation of interaction between people and social groups on the Internet. In the process of intercultural interaction in the digital space, people are being rebuilt to another model with the help of new technological capabilities, where technology acts as a tool that enables the constant movement between direct and virtual interaction of persons of intercultural communication, which is supposed to be presented in the future as a model of intercultural interaction aimed at exponentially improving the digital environment for representatives of different cultures.KeywordsDigital mediaDigital transformationIntercultural competenceIntercultural interactionInnovation technologySolo sphere
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