Intercultural Communication Research Based on CVR: An Empirical Study of Chinese Users of CVR About Japanese Shrine Culture

Abstract

Previous studies have shown that CVR can promote users’ knowledge acquisition, meaning understanding and emotional experience. This study demonstrates the feasibility and advantages of CVR in intercultural communication through empirical research. A virtual reality video about Japanese shrine culture was produced by shooting and editing, and a Chinese user was selected for a controlled experiment. It turns out that CVR can create an immersive cultural environment for users in intercultural communication and bring a good cultural experience, but it also has some shortcomings that need to be continuously improved through technical means.