Intercultural Communication Practices in Chinese Firms in Lusaka, Zambia: Perspectives of Zambian Employees

Abstract

This article highlights the Intercultural Communication Practices in Chinese Multinational Companies (MNCs) in Zambia with a particular focus on Zambian employees’ perspectives. It explores communication practices in Chinese firms in Lusaka, understanding Zambian workers’ perceptions of communication with Chinese counterparts, and identifying barriers to effective communication. Employing a Phenomenological approach, two (02) Chinese MNCs in Zambia were studied: China Jiangsu International and Avic International (Zambia) Limited. Ten employees were interviewed. The findings indicate the use of interpreters, oral communication, and gestures for daily activities exchange. While some found these practices effective, others faced challenges due to intercultural differences. Barriers include lack of respect for elders, disregard for pleasantries, and impatience among Chinese employees. The study concludes that Chinese MNCs lack adequate attention to intercultural communication strategies, thus recommending the implementation of deliberate improvement measures.