Abstract
Eastern countries require the same process as Western or Southern, or Northern, to achieve effective religious communication. The process does not differ from one country or another, nor between one religion and another. Four fundamental principles of communication guide effective ministry: Communication is (demands) involvement; Communication is a process; Communication is what is heard, not only what is said, meaning is internal and individual; and The Holy Spirit will guide and empower communication as we listen and trust Him. Spiritual meaning is developed through each principle by involvement with the people, love, and sharing personal experience of Jesus.
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