Abstract
The higher education and research institutions have an objective of creating new knowledge continuously using their people as resources and success of the organizations depend on how much new knowledge they have created during a given period of time. A simple measurement system for calculating annual research index of organizations namely ABC model has been developed by Aithal P. S. and Suresh Kumar during 2016. As per this model, the annual research performance can be determined by knowing the research index of the institution/ individuals and is calculated by considering the total number of research publications during that period. Application of the theory of organizational performance namely ‘Theory A’ can improve research productivity of educational institutions. This is a management strategy which believes in delivering target as responsibility, feeling of creativity and contribution for motivation, identifying with the organization as commitment and accountability as a hallmark of efficiency. In this paper, we have interconnected Theory A of organization performance with ABC model of research productivity in order to enhance research productivity of the organizations.
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